work history
Becoming a trade marketing specialist:
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Bell's brewery and New Belgium Brewing company
2022
Trade Marketing Specialist
Philadelphia, PA
Support national accounts team with in-market programming requests + strategy
Successfully managed all Bell's programs through the end of 2022
Created and presented briefs for 2023 off-premise programs
Bell's Brewery
2020
Field Sales Representative
Philadelphia, PA
Sell Bell's beer, features, displays, to all on and off premise accounts in the Philadelphia area
Managed local Bell's Brewery Instagram page and created custom content, growing followers to more than 300
completed cicerone off-flavor tasting course
2020
Learned to detect + identify 6 popular off-flavors in beer
goPuff
2019
Field Marketing Specialist
Philadelphia, PA
Built field marketing plans and managed budget for owned territory in over 200 markets in the US
Hired, trained, and managed dozens of goPuff brand ambassadors across the country
Ark Ideas
2018
Marketing Account Executive
Philadelphia, PA
Created social media and event strategy and generated content for 9 regional accounts at a small agency in Philadelphia
Planned and executed on-site marketing activations as well as print and digital campaigns for accounts
completed cicerone specialist course
2018
Keeping & Serving Beer: Road to Cicerone Level II
New Belgium Brewing Company
2016
Field Sales Representative
Rhode Island + Connecticut
Started in the Trailblazer Program where I got an immersive 4-month sales training experience at the Fort Collins brewery.
Planned & executed over 10 events per month to grow New Belgium's market share in a brand new territory
Visited 40+ accounts per week within territory to sell in new products, displays, and features.
Planned logistics for a series of summer activations.
Obtained Cicerone Beer Server Certification
2016
Expert in beer service and styles
Brickway brewery + distillery
2015
Production Assistant
Omaha, NE
Hands on brewing & distilling experience, including packaging and sanitation.
Also acted as brand ambassador and brewery tour guide.
first legal beer
2012
Wilmington, Delaware
Ulysses Gastropub
visited germany for the first time
2009
Fell in love with beer & beer culture