in-market programming
From music festivals to co-hosting a beer brunch with Chef Bobby Flay,
I've worked to show up bigger and better than the competition.
This means building brand awareness AND delivering
for the already loyal drinkers with innovative (and efficient) programs.
making oberon shine during the summer solstice
I was challenged last year to reinvigorate Bell's summer solstice-themed program, Bright Night.
To encourage Oberon repurchase throughout the season and celebrate the illumination of the longest day of the year, I looked to blacklight artist Chris Gallen to commission a custom piece for a Bright Night sweepstakes.
Check out the limited-edition poster that resulted in hundreds of entries to the sweepstakes
as well as on-premise happy hour programs in independent accounts across Michigan.
In 2023, I've commissioned another piece by Chris for the upcoming Light In The Darkness program.
go where the trail leads you
Last year Bell's teamed up once again with the Partnership for the National Trails System to give back and drive engagement with Two Hearted.
With support from chains and across the independent off-premise channel, 7,422 hours were pledged to the trails
(over double from 2021!) and more than $20,000 donated to PNTS.
In 2023, I'm working to grow that number by another 50% by opening up an outdoor adventured-themed sweepstakes to all pledgers and adding even more POS and digital support.
account-specific events
Catering Bell's programs to individual accounts builds relationships and optimizes the success of each one. I've utilized Bell's point of sale to boost Two Hearted for National Wing Day and Beer of the Month features.